KeySendKnow what your Google Ads are doing, without asking for a report
KeySend watches your Ad Account every day and tells you in plain English how things stand. It only reads, so the work of your agency stays as it is.
View a sample report · PDF of a fictional account
No payment card. KeySend only reads Google Ads. You make every change yourself.
Then $49 per month, plus applicable tax, for up to 5 Ad Accounts. You choose whether to subscribe.
Google's Ads permission includes reading and editing. KeySend uses it to read data and does not send edit requests. You can remove access in your Google account. Privacy Security
The report arrives once a month. The money leaves every day.
You pay someone to run your ads. When results drop, you hear about it after the money is gone, and you do not know what to ask.
KeySend is a Google Ads monitoring service that works like an analyst for business owners whose agency runs the ads: it watches your Ad Account every day and tells you in plain English how things stand, what changed, and what to ask your agency about.
Ask better questions
Each Recommendation names the problem, the change to make, how sure KeySend is, and how to check that it worked, with numbers you can find in Google Ads.
Take a Recommendation to your agency and ask about it. The numbers are in front of you both.
-
- Finding
- Search - Emergency is limited by its budget
- Impact
- Google estimates that the budget limits this Campaign's eligible Search impressions. Review its cost per conversion before testing a higher daily budget.
- Suggested action
- Increase the daily budget of Search - Emergency.
- Evidence
- Search - Emergency lost an estimated 31% of its eligible Search impressions to budget. Its cost per conversion is $42.62, with 214 conversions.
Confidence: medium
-
- Finding
- A landing page of Search - Emergency has a high cost
- Impact
- The home page needs 28 clicks for one conversion. The emergency page needs 13.
- Suggested action
- Send the ads in Search - Emergency to the emergency page, not to the home page.
- Evidence
- https://harbourdental.example/: $3,380 spend, 1,300 clicks, 47 conversions. The emergency page gets 158 conversions from 2,004 clicks.
Confidence: medium
-
- Finding
- Wasted search term
- Impact
- People who look for a job are not patients. This search term spends without conversions.
- Suggested action
- Add dental implants jobs as a negative keyword in Search - Implants.
- Evidence
- dental implants jobs: $186 spend, 74 clicks, 0 conversions in the last 30 days.
Confidence: medium
See the numbers that your agency sees
What was spent, what it brought, what each result cost, and how that compares with the week before. Then the charts behind them, each with its main point written above it.
Last 7 days
5 to 11 October, compared with the 7 days before.
What this shows and what you can do
Spend is the money that Google Ads charged for the ads in these days.
A conversion is a result that you count in Google Ads, for example a call, a form or a sale.
Cost per conversion is the spend divided by the conversions. A lower cost per conversion means each result cost less.
A click is one click on an ad. One person can click more than once.
What you can do
- Read the change under each number first. It compares these days with the same number of days before.
- Choose a number to see it per day in the chart below.
Data limitation: A conversion can arrive some days after the click. The numbers of the newest days can still go up.
- Spend
- $3,738
- down 1.7% from $3,801
- Conversions
- 102
- up 7.4% from 95
- Cost per conversion
- $36.64
- down 8.4% from $40.02
- Clicks
- 2,023
- down 5.9% from 2,150
Spend per day, against its usual range
Spend had no unusual day in the last 7 days.
Skip the chart- Spend
- Usual range for the weekday
- Unusual day
- Account change
| Day | Spend | Usual range | Account change |
|---|---|---|---|
| Mon 5 Oct | $639 | $626 to $649 | |
| Tue 6 Oct | $580 | $581 to $605 | |
| Wed 7 Oct | $579 | $514 to $767 | |
| Thu 8 Oct | $587 | $579 to $600 | Display - Remarketing: Daily budget changed from $45.00 to $20.00 |
| Fri 9 Oct | $576 | $578 to $600 | |
| Sat 10 Oct | $409 | $417 to $435 | |
| Sun 11 Oct | $366 | $371 to $384 |
What this shows and what you can do
The line is the value of each day.
The band shows one standard deviation above and below the weekday average, using up to 8 earlier matching weekdays and requiring at least 4. It describes past variation, not a forecast or confidence interval.
A red point marks a larger deviation beyond the alert threshold. Crossing the shaded band alone does not trigger it. A dotted line marks a change in the Ad Account.
What you can do
- Look at an unusual day first, and read the Update of that day.
- When an Account change is near an unusual day, check that change in Google Ads. The chart shows when things happened. It does not show the cause.
Data limitation: Google Ads can correct the numbers of the newest days.
Spend and conversions by Campaign, last 7 days
Search - Implants takes 23% of spend and brings 11% of conversions.
Skip the chart- Share of spend
- Share of conversions
| Campaign | Spend | Share of spend | Conversions | Share of conversions |
|---|---|---|---|---|
| Search - Emergency | $2,121 | 57% | 57 | 56% |
| Search - Implants | $871 | 23% | 11 | 11% |
| Search - Brand | $570 | 15% | 30 | 29% |
| Display - Remarketing | $176 | 5% | 4 | 4% |
What this shows and what you can do
This chart shows where the budget goes.
Each Campaign has two bars: its share of the spend and its share of the conversions. When the two bars have the same length, the Campaign brings conversions in proportion to its spend.
What you can do
- Look for a long spend bar next to a short bar of conversions. That is where spend brings the least.
- Open that Campaign and read its Recommendations before you change its budget. A Campaign can have a different goal, for example to make the brand known.
Data limitation: Each conversion counts the same here. The chart does not know the value of a conversion.
Hear when a Campaign stops
You do not have to wait for the monthly report. KeySend writes to you when something needs your attention, and once a week with the numbers.
Example. Fictional Harbour Dental data.
Alerts for selected problems
Alerts cover selected problems. Campaign stops and qualifying spend increases can trigger an email the next morning. Zero-conversion Alerts allow two days for delayed data.
KeySend AlertHarbour Dental: Search - Emergency stopped serving on 12 October.
A Weekly email each Monday
One email with every Ad Account: what you spent, what you got, and how that compares with the 7 days before. You choose which Ad Accounts are in it.
KeySend Weekly emailYour week in Google Ads: Harbour Dental
We read your Google Ads data. We do not change the Ad Account.
KeySend sends read requests, not edit requests. You can remove its Google permission at any time.
We do not sell your data. We do not use it for advertising or to train AI models. Read the Privacy page
What KeySend cannot do
- KeySend does not edit your Ad Account. You make changes yourself in Google Ads.
- It cannot judge results if Conversion tracking is not set up. It then reports spend and clicks, and says so.
- It cannot be sure about small numbers. When a change can be chance, the Update says so.
One plan. Everything included.
The price does not depend on ad spend. We do not earn more when your clients spend more.
- Trial
- 14 days
- Everything is included. No payment card.
- View a sample report · PDF of a fictional account
- Subscription
- $49
- per month, plus applicable tax, for up to 5 Ad Accounts.
- Up to 5 Ad Accounts, usually one per client
- Daily monitoring and Alerts
- A weekly assessment with Recommendations
- Client-ready PDF reports with your branding
- Comparisons with earlier weeks and the same weeks last year
- Context from each client's own website
- Need more than 5 Ad Accounts? Email us at [email protected].
Cancel renewal at any time. Access continues until the paid period ends. For a full refund of your first payment, email us within 30 days. Read the Terms Security · [email protected]
Questions
Will KeySend change the work of my agency?
No. KeySend only reads the Ad Account. Your agency keeps full control of the Campaigns, the ads and the budgets.
What access do I need?
You need a Google login that can open the Ad Account in Google Ads. You connect it and choose the Ad Account.
Does KeySend say that my agency is wrong?
No. KeySend reports what the numbers show. It does not judge people. When a number is too small to trust, the Update says that the change can be chance.
Google says that KeySend can edit my Ad Account. Is that true?
Google words this permission broadly for every app, and it covers reading and editing. KeySend only sends read requests today. You can remove the permission at any time in your Google account.
What happens when the Trial ends?
KeySend stops writing Updates. We have no payment card from you, and we charge nothing. Your earlier Updates stay, and the daily Updates continue the day after you start the Subscription.
Keep your agency. Keep the facts.
No payment card. KeySend only reads Google Ads. You make every change yourself.