You run a business. Your Google Ads should not need a second job.

Follow spend, conversions and Campaign changes with a daily Update and evidence behind each Recommendation.

View a sample report · PDF of a fictional account

No payment card. KeySend only reads Google Ads. You make every change yourself.

Then $49 per month, plus applicable tax, for up to 5 Ad Accounts. You choose whether to subscribe.

Google's Ads permission includes reading and editing. KeySend uses it to read data and does not send edit requests. You can remove access in your Google account. Privacy Security

Today's Update Monday 12 October

Spend was steady this week at $3,738, and conversions rose from 95 to 102. Most of the gain came from Search - Emergency after its bid strategy changed on 4 October. Display - Remarketing is the one to watch.

An Update always compares the last 7 days with the 7 days before.

Search - Emergency: 57 conversions, up from 47, at $37.20 each.
Display - Remarketing: conversions fell from 9 to 4 after the daily budget went from $45 to $20 on 8 October. The count is small, so this can be chance.

Example. Fictional Harbour Dental data.

A slow month is not a mystery

A Campaign can stop, a budget can run out, or clicks can bring few results. Review these changes with the numbers behind them.

KeySend helps business owners follow Google Ads performance with daily Updates, weekly Deep checks and Alerts for selected problems when the detection criteria are met.

Read one Update in a minute

Read a daily overview of spend, conversions and Campaign movements. Updates distinguish possible causes from contributions and show the supporting evidence.

Review your Ad Account each day: Daily Updates cover performance. Search terms, keywords, ads and landing pages receive a weekly Deep check.
See the evidence behind a change: When a budget or a bid strategy changed, the Update names the day and what moved after it.
You do not chase noise: When a number is too small to trust, the Update says that the change can be chance.
A quiet day is one sentence: “Nothing notable changed in the last 7 days.” You read it and go on with your day.

Alerts for selected problems

Alerts cover selected problems. Campaign stops and qualifying spend increases can trigger an email the next morning. Zero-conversion Alerts allow two days for delayed data. A Weekly email brings the overview together.

Example. Fictional Harbour Dental data.

Alerts for selected problems

Alerts cover selected problems. Campaign stops and qualifying spend increases can trigger an email the next morning. Zero-conversion Alerts allow two days for delayed data.

KeySend AlertHarbour Dental: Search - Emergency stopped serving on 12 October.

Find the searches that waste your money

Once a week, the Deep check goes through search terms, keywords, landing pages and ads. It writes an assessment: what worked, what needs attention and what to do next, each point with the numbers it rests on. When a change can be chance, it says so.

Search terms with the most spend

1 of the 5 search terms with the most spend has spend and no conversions: $296.

Search term
SpendClicksConversions
emergency dentist near me

Spend
$2,612

Clicks
1,004

Conversions
71
tooth pain dentist today

Spend
$1,344

Clicks
517

Conversions
33
emergency dentist

Spend
$1,180

Clicks
454

Conversions
29
dentist open saturday

Spend
$641

Clicks
247

Conversions
15
free dental care

Spend
$296

Clicks
121

Conversions
0Spend, no conversions

What this shows

A search term is what a person typed in Google before your ad appeared. It can be different from your keyword.

Google Ads measured these numbers in the 30 days before the Deep check.

A search term with spend and no conversions shows where budget went without a recorded result.

What you can do

A term that does not fit your business: add it as a negative keyword in Google Ads. Your ads do not appear for a negative keyword.
A term that fits your business and has conversions: add it as a keyword. You can then write an ad for it.
A term that fits your business and has no conversions: read the ad and the landing page that it leads to before you exclude it.

Data limitation: Google Ads does not report every search term: it leaves out terms that few people searched for. A conversion can arrive some days after the click.

Example. Fictional Harbour Dental data.

Know what to fix first

Each Recommendation names the problem, the change to make, how sure KeySend is, and how to check that it worked, with numbers you can find in Google Ads.

KeySend never changes the account. You decide, and you make each change yourself in Google Ads.

Finding
Search - Emergency is limited by its budget

Impact
Google estimates that the budget limits this Campaign's eligible Search impressions. Review its cost per conversion before testing a higher daily budget.

Suggested action
Increase the daily budget of Search - Emergency.

Evidence
Search - Emergency lost an estimated 31% of its eligible Search impressions to budget. Its cost per conversion is $42.62, with 214 conversions.

Confidence: medium
Finding
A landing page of Search - Emergency has a high cost

Impact
The home page needs 28 clicks for one conversion. The emergency page needs 13.

Suggested action
Send the ads in Search - Emergency to the emergency page, not to the home page.

Evidence
https://harbourdental.example/: $3,380 spend, 1,300 clicks, 47 conversions. The emergency page gets 158 conversions from 2,004 clicks.

Confidence: medium
Finding
Wasted search term

Impact
People who look for a job are not patients. This search term spends without conversions.

Suggested action
Add dental implants jobs as a negative keyword in Search - Implants.

Evidence
dental implants jobs: $186 spend, 74 clicks, 0 conversions in the last 30 days.

Confidence: medium

Example. Fictional Harbour Dental data.

We read your Google Ads data. We do not change the Ad Account.

KeySend sends read requests, not edit requests. You can remove its Google permission at any time.

Security

We do not sell your data. We do not use it for advertising or to train AI models. Read the Privacy page

What KeySend cannot do

KeySend does not edit your Ad Account. You make changes yourself in Google Ads.
It cannot judge results if Conversion tracking is not set up. It then reports spend and clicks, and says so.
It cannot be sure about small numbers. When a change can be chance, the Update says so.

One plan. Everything included.

The price does not depend on ad spend. We do not earn more when your clients spend more.

Trial: 14 days; Everything is included. No payment card.; View a sample report · PDF of a fictional account
Subscription: $49; per month, plus applicable tax, for up to 5 Ad Accounts.; Up to 5 Ad Accounts, usually one per client

Daily monitoring and Alerts

A weekly assessment with Recommendations

Client-ready PDF reports with your branding

Comparisons with earlier weeks and the same weeks last year

Context from each client's own website; Need more than 5 Ad Accounts? Email us at [email protected].

Start my free 14-day Trial

Cancel renewal at any time. Access continues until the paid period ends. For a full refund of your first payment, email us within 30 days. Read the Terms Security · [email protected]

Questions

Do I need to know Google Ads to use it?

No. KeySend does the looking for you and writes the Update in plain English. Each chart says what it shows, explains words such as conversion and Quality score, and tells you what you can do.

How long does it take to start?

Sign in with the Google login you use for Google Ads, connect Google Ads and choose your Ad Accounts. KeySend then prepares your first Update.

What if Conversion tracking is not set up?

KeySend then cannot judge results. It reports spend and clicks, and it tells you that Conversion tracking is missing.

Can KeySend change my ads or my budget?

No. KeySend only reads the Ad Account. When a Recommendation says to change something, you make the change yourself in Google Ads.

Google says that KeySend can edit my Ad Account. Is that true?

Google words this permission broadly for every app, and it covers reading and editing. KeySend only sends read requests today. You can remove the permission at any time in your Google account.

What happens when the Trial ends?

KeySend stops writing Updates. We have no payment card from you, and we charge nothing. Your earlier Updates stay, and the daily Updates continue the day after you start the Subscription.

Let KeySend watch your Google Ads. You run the business.

Start my free 14-day Trial

No payment card. KeySend only reads Google Ads. You make every change yourself.