Today's Update Monday 12 October
Spend was steady this week at $3,738, and conversions rose from 95 to 102. Most of the gain came from Search - Emergency after its bid strategy changed on 4 October. Display - Remarketing is the one to watch.
An Update always compares the last 7 days with the 7 days before.
- Search - Emergency: 57 conversions, up from 47, at $37.20 each.
- Display - Remarketing: conversions fell from 9 to 4 after the daily budget went from $45 to $20 on 8 October. The count is small, so this can be chance.