KeySendGoogle Ads reporting resources
Automated Google Ads reports: what you can automate and how
How to automate Google Ads client reports with scheduled emails, Data Studio, scripts and tools. Step-by-step native scheduling, limits, and what stays manual.
Google Ads reporting software: what it must do and how to test it
What Google Ads reporting software must do, a checklist to test it in a trial with your own account, the pricing models you will meet, and where KeySend fits.
Google Ads reporting checklist: 25 checks before you send
A numbered pre-send checklist for Google Ads reports: data scope, definitions, comparisons, the written story, the spreadsheet, and the final file.
Monthly Google Ads report template: a section-by-section outline
A copyable monthly Google Ads report template: seven sections with placeholder text, scorecard and action tables, and notes on what each section must answer.
Period comparison calculator: percent change and percentage points
Compare a Google Ads metric across two periods. Get the absolute change, the percent change and, for rates, the change in percentage points.
Monthly Google Ads reporting: the workflow from cut-off to follow-up
A monthly Google Ads reporting workflow: set the cut-off, pull the data, check it, analyze in a fixed order, write, send, and follow up the actions.
How to read a Google Ads report as a business owner
Read a Google Ads report in the right order: dates, what counts as a conversion, cost per result, then the questions to ask your agency.
Google Ads metric calculator: CTR, CPC, CPA and ROAS
Enter spend, impressions, clicks, conversions and conversion value to get CTR, average CPC, cost per conversion and ROAS, with the formulas shown.
Google Ads reporting for agencies and freelancers: a workflow for many clients
A Google Ads reporting workflow for agencies and freelancers: a definitions sheet per client, a calendar that allows for conversion lag, QA gates and roles.
